Branded content campaigns
*a brief selection of previous partnerships – more available upon request
National Geographic Traveller (UK) & Catalan Tourist Board
With Catalonia becoming the first destination in Europe to be named a World Region of Gastronomy in 2025, the aim of this multi-platform campaign was to position the region as a superior location for adventure and exploration – particularly for food-focused travellers. The project involved six articles, a series of corresponding YouTube videos, paid social media promotions, online banners and newsletter inserts.
National Geographic Traveller (UK) & Tobago Tourism
Tobago is a destination well known for its breathtaking natural landscapes and diverse, colourful wildlife. With this campaign, I wanted to dive into Tobago beyond the classic travel beat, giving audiences a real insight into this unique, characterful island community. This campaign focused instead on how the island’s communities celebrate Tobago, through music, dance and performance. Our on-location video focused on a number of the island’s most captivating performers and was accompanied by an in-depth interview feature that provided greater insight into their love for the island. Back in London, our in-person Travel Geeks event saw 100 attendees join National Geographic Traveller (UK) experts for Tobago travel inspiration, advice, food and entertainment, as well as the premiere of our video campaign.
National Geographic Traveller (UK) & Brand USA
Aiming to inspire travellers to explore more of the USA, this campaign included two long-form print features, as well as a number of digital-only articles, paid social media promotions, online banners and newsletter mentions, as well as two additional advertorials in the London Standard Travel Guides.
InTheSnow Magazine & Park City
A resort showcase for Park City, Utah, this content partnership involved the creation of a dedicated microsite with pages directing readers to information on the ski area, dining, off-slope activities, accommodation and transport options — among others.
InTheSnow Magazine & ALPINRESORTS.com
To promote the wide range of ski hire options available at ALPINRESORTS.com, we created a bespoke ski hire guide microsite on inthesnow.com. Site pages provided readers with practical guidance, as well as tips and tricks to get the most of ski rentals, with direction to ALPINRESORTS.com throughout.