The White Out
The White Out
Led the creative strategy of the original YouTube studio show from InTheSnow Magazine, directing ten episodes across four winter seasons. The positive reception and success of the series led to a 2022 on-location special in partnership with the Swiss ski resort of Crans Montana. Content was subsequently transformed into a series of short-form social snippets for increased visibility and engagement across platforms.
Presenting
From on-snow ski reviews to studio content, travel features, interviews and gear previews.
Commissioning
As part of my role at National Geographic Traveller (UK) I conceptualised, commissioned and organised a number of paid content video projects in partnership with external teams.